Why You Drink (or Don’t Drink) Coffee
I noticed this on my third cup this morning: Andrew Giambrone writing in The Atlantic says new research seems to suggest that coffee drinking isn't as much a personal choice as a genetic choice. A [...]
August 2020
December 2014
Elegant Innovation Changes Derby’s Life
https://www.youtube.com/watch?v=uRmoowIN8aY&feature=share I love stories like this: a dog born with two deformed front legs got around OK. But then this team of designers went to work and jacked him up seriously. (Grab a Kleenex!)
Innovation in Desalination: Okeanos Technologies
It’s not just those signs you see in neighborhoods alerting residents to restrictions on watering lawns. Water shortages are a critical problem around the world and the challenges are a lot worse than the fate [...]
October 2014
The Ocean Exchange
I'm on my way to Savannah, Georgia, to host this year's Ocean Exchange Conference, a global innovation conference which awards two prizes for great, market-ready ideas for sustainable development. It's a fascinating conference, with ten [...]
May 2014
Stephen Wolfram Plans to Change the World
Fascinating long article yesterday by Jimmy Guterman about tech CEO Stephen Wolfram. If you're not familiar, Wolfram is the creator of Mathematica, the leading computational software for math and science fields, along with the Wolfram|Alpha [...]
April 2014
You Are What You Read #4: The Samurai Banner of Furin Kazan
Yasushi Inoue’s remarkable historical novel, The Samurai Banner of Furin Kazan, was first published in Japan in 1958. In it, we follow the rise of a mysterious, itinerant samurai named Yamamoto Kansuke, whom Inoue describes [...]
March 2014
You Are What You Read #3: Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing In 1957, Advertising Age created mass-hysteria across the nation when it published the results of a scientific study on subliminal advertising. The study, conducted by market researcher James [...]
January 2014
You are what you read #2: What Great Brands Do by Denise Lee Yohn
Think about the great companies you know, the great brands you’ve made part of your life, even part of your personality. Did any of them get there because they had great advertising? The answer is [...]
October 2013
EKOCENTER offers a drink and a smile to poor communities.
Coca-Cola just announced a global partnership to provide clean drinking water and Internet kiosks in as many as 20 countries in the next two years. Today, we are announcing that we will place between 1,500 [...]
September 2013
Keep walking, global middle class
A great article in the current issue of Foreign Policy on the massive global expansion of the Johnnie Walker brand, as expressed in this beautiful TV spot for the Mexican market. Johnnie Walker. Keep Walking [...]