Being Essential.

Seven Questions for Living and Leading with Radical Self-Awareness.

Leaders may know what they have to do but don’t have a clue who they need to be. Being Essential presents the seven questions that will help you discover their Essential Self, the person you are at your core.

“Radical self-awareness” is a game-changing mindset that unlocks a more effective, agile approach to life, love and leadership.

“If Malcolm Gladwell and Carl Jung had a baby, it would be Dain Dunston.”

“This book took me on a profound journey of self-discovery and personal insight. There is no question in my mind you owe it to yourself to read Being Essential.”

Vince Poscente
New York Times bestselling author, The Earthquake


How a Little Car Can Teach the World to Think Big and Act Bold

In Nanovation, Dain Dunston joins best-selling authors Kevin and Jackie Freiberg to take you behind the scenes and show you how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. More than the story of one car, Nanovationis the story of a diverse and far-reaching movement in business and design that is radically changing the way we think about products and the companies that make them.

“Quite simply the most practical book about innovation I’ve ever read.”

Vijay Govindarajan
Author, Reverse Innovation
Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business

The Downside of Up.

A Comic Novel of Outrageous Fortune

Yes, it’s a novel. Yes, it’s funny. And yes, it’s a business book. The Downside of Up is a great business case study of how to turn a failing company around, tracking the best current management and leadership presence theory. It also happens to be a real page-turner and great airplane reading.

“The Downside of Up is classic Dunston.”

“It unleashes the creativity of a novelist, the provocative insights of a thought leader who has coached many of the top executives in the world, and the compassion of a sensei who deeply cares about the human condition, for Dunston is all three. This riveting story is loaded with all the lessons of a Harvard case study, but delivered with the kind of humor that will entertain you throughout. The business literature is ripe with short fables, but here, Dunston has broken new ground—read it and laugh.”

Kevin and Jackie Freiberg
Authors of the best-selling NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success

The Straight Dope.

A Novel of Sex, Death, and Rock & Roll

It’s 1969, and the world is on fire. When rock music reporter Tom Bean gets a tip that something is fishy about the death of The Rolling Stones’ Brian Jones, he investigates and gets a beating for his troubles. That sets him on a race to stay one step ahead of shadowy killers targeting Jimi Hendrix, Janis Joplin and Jim Morrison as he tries to save their lives. Fast-moving and noirish, this historical novel is based on actual FBI and CIA operations of the time, including the implausibly named but entirely real Operation CHAOS, which tried to disrupt opponents of the the Nixon Administration.

“Nearly 50 years after they died, the members of the 27 Club still haunt us. In this page-turner of a thriller, Dain Dunston’s young reporter tries to stop their killers.”

“Can peace and love win out?”

Charles McNair
Author, Land O’Goshen, Pickett’s Charge, The Epicureans.