You Are What You Read #5: The Brand Strategist’s Guide to Desire
It’s hard not to love a book that heads a [...]
Is Trustworthiness the Killer App of the Future?
PriceWaterhouseCooper recently released their 17th CEO survey. In a by-lined [...]
Let’s Get Happy. Everyone Else Is.
Andrew Sullivan points to Charles Kenny's article in Bloomberg Businessweek [...]
Stephen Wolfram Plans to Change the World
Fascinating long article yesterday by Jimmy Guterman about tech CEO [...]
You Are What You Read #4: The Samurai Banner of Furin Kazan
Yasushi Inoue’s remarkable historical novel, The Samurai Banner of Furin [...]
You Are What You Read #3: Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing In 1957, Advertising [...]
You are what you read #2: What Great Brands Do by Denise Lee Yohn
Think about the great companies you know, the great brands [...]
The Revolution Inside: The Two Questions that Will Rock Your World
This week, millions of people are making their New Year’s [...]
Flight or Fight: Airlines Put the Squeeze on Passenger Space
If you're traveling over the Holidays, I wish you luck [...]
Mary Barra: A New Driver at GM
Some of you know that my first speech writing work [...]