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December 2014

Cadillac Takes Manhattan

By |2017-10-04T15:46:30-07:00December 2nd, 2014|Uncategorized|

A couple of weeks ago, Cadillac surprised many people by announcing they were moving their corporate headquarters to a trendy building in lower Manhattan. But anyone following their recent moves might not have been so [...]

November 2014

Bowing Before the Brand

By |2017-10-04T15:46:30-07:00November 29th, 2014|Uncategorized|

Derek Thompson has an interesting article in the Atlantic on how marketers--particularly in Silicon Valley--are studying cults like the Moonies and evangelical movements to understand how they can build stronger and more sticky brand loyalty. [...]

June 2014

March 2014

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September 2013

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