Dig Deeper.
Articles, book reviews and thoughts on executive coaching, communications and the world of business.
Boxing Day
A poem for the day after Christmas by W.H. Auden. Well, so that is that. Now we must dismantle the tree, Putting the decorations back into their cardboard boxes -- Some have got broken -- [...]
Social Responsibility is No Longer Optional
It used to be enough for a company to sponsor a local Little League team or join the United Way fund drive. No longer. Millenials, who will soon make up 50 percent of the U.S. [...]
What are the lessons you learned in 2011?
My friend Phil Gerbyshak is asking you to share the most important lessons you learned in 2011. Do it HERE.
The Violin Player in the Subway
You may have seen the e-mail about the violin player in the Washington, D.C. subway, the one who almost everyone marched past on their way to work. The one who collected $32 for 45 minutes [...]
The Dawn of Neuroeconomics
Although most modern economic theory is based on the idea that humans make decision based on rational data and their own best interests, although a lot of work in game theory has proven that's not [...]
Book Sales Are Up Double Digits
Even with the enormous rise of e-book sales on Kindles and iPads, brick-and-mortar bookshops are selling board-and-paper books at record rates. According to Julie Bosman, writing in the New York Times today, Amazon is reporting [...]
Notes on Google Plus
Here's an interesting factoid: when Google searches for a person's name, the algorithm first searches the membership profiles of Google+. So, if you want your name to be found a little faster, it might make [...]
Changing the Way We Roll
Car companies can respond to change quickly and can redesign entire automotive paradigms in a matter of a few years. But how do you change the paradigm of a city? And what happens when cars [...]
Why Our Time Here Matters
I was working with my friend, Ernie Sadau, the head of the CHRISTUS Health Organization, on a conference in Santa Fe. Ernie just took over the lead of a 140 year old healthcare organization that [...]
Live Blogging the Author’s Pow-Wow, Day 2
Day two starts up ... 10:00 a.m. Social Media: Rusty Shelton (Shelton Interactive) Phil Gerbyshak (12 Minute Media/800ceoread) It’s important to have a WRITTEN business plan. First step, think about the hundred writers or bloggers [...]
Live Blogging the Author’s Pow-Wow in Austin
1-800-CEOread has been promoting Nanovation extensively. I'm attending their annual author pow-wow in Austin. Live blogging... 4:00 p.m. Keynote Tim Sanders Author, Love is the Killer App The only reason to give a talk Is [...]
Porsche Launch in South Africa
Interesting video of Porsche's dealer launch of the new 911 yesterday in South Africa. Porsche are phenomenally profitable as a car company, able to leverage volume out of their daily driver models to fund development [...]
Steve Jobs Greatest Invention
What's the most significant thing Steve Jobs created? The culture of innovation at Apple, a culture designed around a fanatical desire to provide the tools to unleash our creativity, the tools to make us "insanely [...]
Or maybe the iPhone love thing is a bunch of hooey.
Shortly after posting the piece below, I found more links and discovered that actual neuroscientists checked Martin Lindstrom's actual data and have pretty much universally panned it. Scientific discourse, which used to be confined largely [...]
iPhone love
Martin Lindstrom, branding guru, has done several tests of consumers to test their responses to their iPhones and the results were published a few days ago in the New York Times. When babies between the [...]