Stephen Wolfram Plans to Change the World
Fascinating long article yesterday by Jimmy Guterman about tech CEO Stephen Wolfram. If you're not familiar, Wolfram is the creator of Mathematica, the leading computational software for math and science fields, along with the Wolfram|Alpha computational knowledge engine. He's also the author the 1192 page A New Kind of Science, [...]
You Are What You Read #4: The Samurai Banner of Furin Kazan
Yasushi Inoue’s remarkable historical novel, The Samurai Banner of Furin Kazan, was first published in Japan in 1958. In it, we follow the rise of a mysterious, itinerant samurai named Yamamoto Kansuke, whom Inoue describes as “both gruesome and painful to look at.” Partly because of his deformed face, it [...]
You Are What You Read #3: Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing In 1957, Advertising Age created mass-hysteria across the nation when it published the results of a scientific study on subliminal advertising. The study, conducted by market researcher James Vicary, showed how flashing instructions on a movie screen for just 1/3,000th of a second [...]
