Bowing Before the Brand
Derek Thompson has an interesting article in the Atlantic on how marketers--particularly in Silicon Valley--are studying cults like the Moonies and evangelical movements to understand how they can build stronger and more sticky brand loyalty. One of the hallmarks of a cult is that members unite to oppose what they [...]
The Science of a Great Presentation.
https://www.youtube.com/watch?v=1nYFpuc2Umk Nancy Duarte is a brilliant graphic designer but also a great brand builder and communicator. In this video, she does a brilliant job of breaking down what makes an effective presentation. To illustrate, she breaks down MLK's "I have a dream" speech and Steve Jobs’ iPhone launch to show [...]
The Ocean Exchange
I'm on my way to Savannah, Georgia, to host this year's Ocean Exchange Conference, a global innovation conference which awards two prizes for great, market-ready ideas for sustainable development. It's a fascinating conference, with ten finalists presenting their work for review by a group of about 150 delegates from corporate, [...]
