Cadillac Takes Manhattan
A couple of weeks ago, Cadillac surprised many people by [...]
Bowing Before the Brand
Derek Thompson has an interesting article in the Atlantic on [...]
You Are What You Read #5: The Brand Strategist’s Guide to Desire
It’s hard not to love a book that heads a [...]
You Are What You Read #3: Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing In 1957, Advertising [...]
You are what you read #2: What Great Brands Do by Denise Lee Yohn
Think about the great companies you know, the great brands [...]