How to pitch like a screenwriter and win more business.
Whether you’re trying to pitch your start-up business to investors or your new creative campaign to the C-Suite, you’ll improve your chances of winning if you pitch like a screenwriter. Why? Because screenwriters don’t pitch business plans, exit strategies or projections. They pitch stories. Imagine you’re a screenwriter trying to [...]
Are You Writing for Your Better Angels or Your Victims?
For all the praise that Abraham Lincoln's Gettysburg Address has received over the years, you might be surprised to learn that on the day it was delivered, it was little noted nor long remembered by those who were present at the event. After the two-hour speech that preceded him, most [...]
Guess who won the Grand Award at the 2016 Cicero Awards
https://www.youtube.com/watch?v=0MW7Jglw7bU Wow! What an unexpected honor. My speech, The Downside of Up: The Outrageous Fortune of Being a Speechwriter, was just named the 2016 Grand Award winner. The Cicero Awards are an international recognition of the speechwriting art and I'm very, very honored to be selected. The speech was delivered [...]
