On the Creation of Wealth and Building a Better World, Cont’d.
The next segment in the live blogging of my book in progress, Branded to the Bone. Want to catch up on what you've missed so far? The thread starts here. What if, instead of saying that companies can “do well by doing good,” it turned out that some companies can [...]
Why do we treat our computers as if they’re people?
Here's an interesting article by Alex Mayyasi on the ways in which our brains apply human characteristics to the electronic devices in our lives. Based on research by cognitive scientists Dr. Clifford Nass of Stanford and Dr. Youngme Moon of Harvard, he tracks examples of how our brains force us to [...]
On the Creation of Wealth and Building a Better World
(Continuing live-blogging my next book in progress, Branded to the Bone.) Imagine a business that has no purpose other than the “manufacture” of money. Such businesses do exist. Certain hedge funds employ small armies of Ph.D.s who use principles of quantitative analysis to predict minute market movements. They nurse esoteric [...]
