Cadillac Takes Manhattan
A couple of weeks ago, Cadillac surprised many people by announcing they were moving their corporate headquarters to a trendy building in lower Manhattan. But anyone following their recent moves might not have been so [...]
December 2014
November 2014
Bowing Before the Brand
Derek Thompson has an interesting article in the Atlantic on how marketers--particularly in Silicon Valley--are studying cults like the Moonies and evangelical movements to understand how they can build stronger and more sticky brand loyalty. [...]