November 2014

Bowing Before the Brand

By |2017-10-04T15:46:30-07:00November 29th, 2014|Uncategorized|

Derek Thompson has an interesting article in the Atlantic on how marketers--particularly in Silicon Valley--are studying cults like the Moonies and evangelical movements to understand how they can build stronger and more sticky brand loyalty. [...]

The Science of a Great Presentation.

By |2017-10-04T15:46:30-07:00November 20th, 2014|Uncategorized|

https://www.youtube.com/watch?v=1nYFpuc2Umk Nancy Duarte is a brilliant graphic designer but also a great brand builder and communicator. In this video, she does a brilliant job of breaking down what makes an effective presentation. To illustrate, she [...]