October 2012

Why the FedEx Logo Works

By |2017-10-04T15:46:35-07:00October 23rd, 2012|Uncategorized|

Great article in Fast Company Co.Design, from Michael May's new book The Laws of Subtraction, on why the FedEx logo is so powerful. It's the story of Lindon Leader, the designer who created the FedEx [...]

Can You Design an Organization?

By |2017-10-04T15:46:35-07:00October 22nd, 2012|Uncategorized|

What's coming in the future that could make your business--even your entire industry--obsolete? How do you respond? Can you see it coming? Can you design a new organization to take over from inside your current [...]