October 2012

Why the FedEx Logo Works

By |2017-10-04T15:46:35-07:00October 23rd, 2012|Uncategorized|

Great article in Fast Company Co.Design, from Michael May's new book The Laws of Subtraction, on why the FedEx logo is so powerful. It's the story of Lindon Leader, the designer who created the FedEx [...]

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