What's the most significant thing Steve Jobs created? The culture of innovation at Apple, a culture designed around a fanatical desire to provide the tools to unleash our creativity, the tools to make us "insanely great." That's a culture that goes deep in the Apple organization. It's a culture that's [...]

Shortly after posting the piece below, I found more links and discovered that actual neuroscientists checked Martin Lindstrom's actual data and have pretty much universally panned it. Scientific discourse, which used to be confined largely to peer-reviewed print journals and annual conferences, now takes place at a remarkable pace online, [...]

Martin Lindstrom, branding guru, has done several tests of consumers to test their responses to their iPhones and the results were published a few days ago in the New York Times. When babies between the ages of 14 and 20 months were handed Blackberries, their first action was to swipe [...]