Here’s to the crazy ones.
Everyone thought Ratan Tata was crazy when he set out to build a car for the price of a scooter. Same with Richard Branson or Jeff Bezos spending money on space travel. But, to paraphrase Einstein, if your idea doesn't sound ridiculous at first, it doesn't stand a chance. Hal [...]
Life as we know it: the Ricoh Tamago
Ricoh -- known as a copier company, but way more than that -- has an iPad app called Tamago that lets you lead a presentation on your iPad while your colleagues follow on theirs. Right now, up to 10 people can participate in a conference. And here's what's really cool, [...]
What is purpose, for a brand?
I was thinking about this today when I saw a blog post from a very cool marketing company, Zeus Jones. As I read what they were saying about helping clients find their core purpose, something kind of clicked for me and I saw a way to talk about this with [...]