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WRITING.

WRITING2018-07-16T11:15:36-07:00

You Won’t Find Innovation Just By Asking For It

Great article by Gianfranco Zaccai on why focus groups don't deliver great product innovations. "Focus groups aren’t useless. They can be insightful for fine-tuning something for the short term. But true innovation is about more than just incremental improvement, it’s about revolutionizing a product or a service; in fact, it [...]

October 22, 2012|

Can You Design an Organization?

What's coming in the future that could make your business--even your entire industry--obsolete? How do you respond? Can you see it coming? Can you design a new organization to take over from inside your current one when the current one becomes unworkable. Shelley Evenson says you can. In a short [...]

October 22, 2012|

How to Write About Issues So People Get It

My next book, due in Spring 2013, presents many of the leadership lessons of Nanovation in the form of a comic novel. Titled Affluenza, it's the story of a guy who casually tells a joke at a cocktail party, claiming his dream job is to be a failed CEO. ("That's [...]

October 21, 2012|

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