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WRITING2018-07-16T11:15:36-07:00

Why the FedEx Logo Works

Great article in Fast Company Co.Design, from Michael May's new book The Laws of Subtraction, on why the FedEx logo is so powerful. It's the story of Lindon Leader, the designer who created the FedEx logo in 1994 (including getting them to adopt the customer-created shortening of the brand name). [...]

October 23, 2012|

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