You are what you read #2: What Great Brands Do by Denise Lee Yohn
Think about the great companies you know, the great brands you’ve made part of your life, even part of your personality. Did any of them get there because they had great advertising? The answer is no. Great brands are built by great people who promise something relevant to customers and [...]
The Revolution Inside: The Two Questions that Will Rock Your World
This week, millions of people are making their New Year’s Resolutions but the sad fact is that, according to The Journal of Clinical Psychology, only eight percent of them will be successful in achieving their goals. So if you really want to change your life this year, you need more [...]
Flight or Fight: Airlines Put the Squeeze on Passenger Space
If you're traveling over the Holidays, I wish you luck and an intense level of acceptance of things beyond your control. If you're a very frequent flyer and the weather's not too bad, you may either have the chance to get an upgrade or you may have some good strategies [...]
