You Are What You Read #5: The Brand Strategist’s Guide to Desire
It’s hard not to love a book that heads a section “What brands can learn from samba." (The answer? Joy and rhythm. If you’re in the business of pumping clogged sewer pipes, for instance, be the company that makes it all a joyful dance, the company that makes it fun. [...]
Is Trustworthiness the Killer App of the Future?
PriceWaterhouseCooper recently released their 17th CEO survey. In a by-lined article in PWC's Strategy + Business, the company's chairman, Dennis Nally, predicts that trust will become increasingly critical to business success. The world in which we live and work is being redefined by five global trends: technological advances, demographic changes, [...]
Let’s Get Happy. Everyone Else Is.
Andrew Sullivan points to Charles Kenny's article in Bloomberg Businessweek on the interesting, even surprising rise of happiness around the world, as reported in the World Values Survey. The survey, which has data going back to 1981 and which covers 60 percent of the world's population, shows that most of [...]