This has nothing to do with business and everything to do with innovation: the world’s first lip-dub proposal. Most “innovative” ideas for proposals are dumb beyond belief. I once knew an art director whose bright idea was to hide the ring inside a new crock pot, box it up and wrap it and give it to his girl at a fancy restaurant. He never was able to explain the significance of the crock pot. Slow cooking love?

But this video shows something amazing, innovative and powerful: Issac gets sixty friends and family to participate in helping him propose, flash mob style. I dare you not to tear up.