Elegant design — hallmark of the best products and organizations — is the art of doing more with less. This is the story of radical innovation designed to serve the bottom of the pyramid … with payoffs for the rest of us through lower cost products. Right now, someone is working on taking 75% out of the cost of what you sell. What happens to you if they succeed? And why shouldn’t it be YOU who changes the world?
More from my Chicago talk.
