In Nanovation, Kevin Freiberg, Jackie Freiberg and Dain Dunston take you behind the scenes and show you how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T.
More than the story of one car, Nanovationis the story of a diverse and far-reaching movement in business and design that is
radically changing the way we think about products and the companies that make them. Nanovation is the kind of less-is-more, revolutionarily elegant design that turns complexity into simplicity.
Nanovation is, by definition, ingenious simplicity and effectiveness in the solution of a problem. Nanovation is inflamed by the daring pursuit of a big, big challenge, a dream that seems, literally, impossible. Inflamed, because it lights a fire that won’t die down, an itch that won’t go away. Daring, because it invites scorn, obstruction and very public failure. Impossible, because if it were easy, someone else would have done it.
When the process of Nanovation identifies a cause that is worthy of creative minds, it can’t help but create a movement. When you define the project as a noble, heroic cause, people have a direct line-of-sight that links their individual contributions to something bigger, something deeply meaningf
ul. Nanovation starts a revolution. It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. How? By producing change that matters, someone is going to redefine what it takes to succeed in your business.
Someone is going to start the revolution that will change your world. Why can’t it be you? Want to unpack Nanovation more fully?