Branded to the Bone — A Preface
I'm going to let you in on a secret: as I write my new business book this summer, I'm going to post most of it here, in the raw, first draft form. If you've got [...]
April 2013
Apple and the Tyranny of Mediocre Ideas
“The fundamental problem with most businesses is that they're governed by mediocre ideas,” said Bill O’Brien, the former CEO of Hanover Insurance, quoted in the astonishing book, Presence: Human Purpose and the Field of the [...]