Branded to the Bone — A Preface
I'm going to let you in on a secret: as I write my new business book this summer, I'm going to post most of it here, in the raw, first draft form. If you've got [...]
I'm going to let you in on a secret: as I write my new business book this summer, I'm going to post most of it here, in the raw, first draft form. If you've got [...]
“The fundamental problem with most businesses is that they're governed by mediocre ideas,” said Bill O’Brien, the former CEO of Hanover Insurance, quoted in the astonishing book, Presence: Human Purpose and the Field of the [...]