You Are What You Read #5: The Brand Strategist’s Guide to Desire

By |2017-10-04T15:46:31-07:00June 10th, 2014|Uncategorized|

It’s hard not to love a book that heads a section “What brands can learn from samba." (The answer? Joy and rhythm. If you’re in the business of pumping clogged sewer pipes, for instance, be [...]