At Weiden + Kennedy, creators of Nike’s famous Just Do It campaign, they have a wall created from 100,000 clear pushpins pressed into white that spell out the words, “Fail Harder.” Kennedy explains, “They took the hard way, they could have spelled the word with a lot fewer push pins, instead they filled the negative space. It was harder and that’s why it’s brilliant.”
It’s like Michael Jordon going for a game-winning shot and missing. At least it was a spectacular shot. Take enough spectacular shots and you win. Think about where you “fail safe,” where you plan for soft landings rather than imagine spectacular take offs. Go ahead, take the leap. Remember, sometimes it takes the light of a burning bridge to show the way ahead.