Ratan Tata and Kevin Freiberg meet to talk about the story of the Nano.

Nanovation doesn’t just happen at random. In our experience, it occurs when seven critical ideas and actions are present throughout the process. And the first, and most important, is this: Nanovation is an impossible dream in the service of a cause.

In the following section, we’ll follow the leadership and design paths of Team Nano from the impossible dream of the 1 lakh car to get families off of motor scooters, through the building of a movement and the process of revolutionary, elegant, more-with-less design, through to the return on innovation.

In the book, we define Nanovation seven ways. Check them out at right.

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