What Business is Yahoo! In?
Last week, I pointed out three things Marissa Mayer has to do to win at Yahoo!, one of which was “Know What Business You’re In.”
David Carr at the New York Times agrees and he takes a shot at defining the business. Money quote:
“In business, people will tell you that everything else is secondary to being first. And Yahoo, despite its tattered reputation, is No. 1 in 10 content categories, according to the measurement service comScore, including news, finance, sports, entertainment and real estate. Yahoo reaches more than 75 percent of the total Internet audience in the United States, with 167.2 million unique users in June. On any given day, 30 million or more people stop by. Globally, about 700 million people visit the site in 30 languages every month.”